Techno-Organic Balance: Consumers want to find a balance in their lives between the influences of nature and pace of technological advances. And organize your life and purchasing decisions based on this new and somewhat surreal balance.
“When the economy becomes risky, there is a tendency to use neutral colors.”
Room to Breathe: Consumers want to have full and rewarding lives regardless of social or work demands. For this reason, seek serenity and calm in an area isolated from the daily stress and threats to security, both public and private spaces.
Tradition with a soul: No matter how clearly consumers remember the past, feel the need to reconnect with him. The hope and optimism acts as a filter, ensuring that this nostalgia trip is warm and comforting. The focus lies in positive times, efforts are forgotten.
Hybrid: The synthesis of cultural models permeates the air. Society has evolved beyond fusion of food, fashion and design. Now, the hybrid family groups and communities are becoming a trend. The movement toward hybridization occurs in parallel with the geopolitical and economic events and results from the proliferation of global unification in communications, transportation, manufacturing and services. Although hybridization is generally accepted by consumers, offers a marked contrast to the predictable comforts of the past.
Luxury over: As the bizarre becomes more accessible to the masses, there is a need to identify symbols or icons that communicate a new level of status and sophistication. In response, there will be icons of sophisticated craftsmanship and rare materials with high-gloss finishing and polishing. In fashion, this trend called Luxury introduces a classic feminine style that encourages decision making and empowers women. At home, resulting in aseptic environments defined as simple, elegant and masculine.
Wealth Colors: Consumers are looking for bold colors and luminous materials that add glow and fluidity to the products. Visually stimulating chromatic textures give energy, interest and encouragement.
[...] new season comes with a few existential questions: I can not put my gown last season? What is the color of the season? Accessories … “In or out? A new cycle begins, which redefines the trends for this [...]
With the convenience of online shopping, it is hard to imagine a time without it. Since the Internet came into being a lot of things have changed, shopping is one of them. Products and information that use to be difficult to obtain or find, is now easy to find by anyone who has a computer. Internet shopping popularity has increased as more retail stores offer online shopping to their customers.